Advertising>Policy

Jersey Journal policy

Adopted June 2016 by the American Jersey Cattle Association Board of Directors
The purpose of the Jersey Journal is to promote Jerseys and to serve as the media to carry Jersey news and ads to the owners of Jerseys and other interested parties. To fulfill this purpose, the following policies have been established by the Board of Directors:

Editorial Policy. The editorial policy of the Jersey Journal is to reflect the positions and programs of the Jersey breed as established by the Board of Directors.

Advertising Policy. The policy of the AJCA concerning breed advertisements in the Jersey Journal is to require that breeder ads promote Registered Jerseys and those eligible for ID services provided by the AJCA. Advertising involving politics and ads criticizing Jerseys and/or Jersey programs will be declined.

As an integral part of the AJCA recorded name, Generation Count must be published and also included in an animal’s short name. Ads must include bulls’ Breed Base Representation values when available. Advertising offering semen for sale must completely identify the seller.

Advertising may include references to animals of other breeds owned by the advertiser. Advertisers may only publish pictures of Registered Jerseys and those eligible for ID services provided by the AJCA; however, this does not preclude the use of scenic illustrations or candid images including animals of other dairy breeds owned and/or managed by advertisers for the purpose of general herd promotion.

The Jersey Journal will use CDCB genetic evaluations for foreign animals if information is available. If CDCB information is not available, the origin of the information used will be listed.

Letter to the Editor. This column is made available to include discussion of opinions, policies and problems, and other subjects provided the comments are constructive. Derogatory letters mentioning individual names or animals will not be published, neither will political or anonymous letters.
When the Editor receives ads or letters which are believed to be questionable, these will be referred to the Development Committee of the Board.
A majority vote of the committee will be final. When the committee is divided or so requests, the material in question will be submitted to the Board of Directors for a decision. Reproduction of copyrighted work in productions of the American Jersey Cattle Association and National All-Jersey Inc. and Subsidiary, including Jersey Journal advertising, is subject to legal restrictions.

By law, the creators of original work have the exclusive right to reproduce their work. They may place a copyright notice on their works; however, this notice is not required under the law. Works are still considered copy-right protected without depicting a copyright notice.

Therefore, all photographs and artworks submitted for reproduction in the Jersey Journal are assumed to be copyrighted. Permission from the copyright owner to reproduce a photograph and/or artwork is understood to be granted when (1) an authorized copy has been purchased by the advertiser from the copyright owner, and (2) it is placed in the permanent files at the AJCA-NAJ offices. This arrangement does not authorize AJCA-NAJ staff to distribute either these materials or their digitized images. All requests will be declined.