2004 Year-End Sales Analysis
Looking back at 2004,
it is evident that producers were looking to add more profitability
to their herds through Jersey genetics. Many new milestones were
reached during 2004 within the Jersey breed.
Jersey Cattle Association (AJCA) recorded its fourth best year
in history for registrations, adding 73,030 animals to the herd
book, over 1,200 of them bearing the J1 prefix.
The number of
members enrolled in the Equity program grew to over 1,000
strong, for the first time in its existence.
Marketing Service (JMS) marketed over 10 million dollars in
gross sales of Jersey cattle –the best in its history.
These landmarks not
only show the growth of the Jersey breed from an industry stand
point, but also show the growing interest in adding the "Color
of Profitability" to herds around the country.
Public sales in 2004
demonstrated the escalating interest in the Jersey breed, by setting
new benchmarks to strive for in the future.
auctions published in the Jersey Journal, averaged
$2,007.26, taking over the top spot by nearly $125.00 per animal
from the previous record, set in 1999.
receipts collected at public auctions totaled $9,391,950,
replacing 2001 as the high year in gross dollars.
Renaissance Frost-ET, became the highest selling female at U.S.
public auction at $60,000.
Hill Grand Finale also became the highest averaging dispersal in
breed history with an average of $5,379.17 on 126 lots.
In 2002 and 2003,
buyers showed the increasing demand for bred heifers in the market
place, buying more of this category than any other group. While this
group sold extremely well in 2004, this year buyers were looking to
capitalize on multiple-component pricing. A total of 2,005 milking
cows sold for an average price of $2,053.18. This large group showed
the demand for not only components but the efficiency of converting
feed to milk in herds across the country.
||Cows, two years
||calves, under 3
mos., sold with dam
||Embryos or flush
||Choice of calves
The years top ten
highest averaging sales are an impressive group averaging $4,372.22
on 486 lots.
Leading 2004 is the
Top 10 Sale. On December 18, in Elkhorn, Wis., Jerseys were
integrated into this previously all black and white sale. Offering
18 lots from some of the best Jersey cow families around the world,
the sale averaged $6,200.00.
The top selling first
choice female and Pyramid Furor Velvet-ET, the second high selling
bred heifer of the year anchored the elite sale. The choice was
sired by Gil-Bar Sparkler Primetime and out of 2004 National Grand
Champion, Huriona Centurion Veronica 20J.
The second highest
averaging sale has been in the number one or two spot for the last
16 consecutive years – the All American Jersey Sale. In true
tradition, the sale offered 70 high-profile Jersey lots averaging
$5,863.57. Held during a weekend where Jerseys are the dominant
force, several of the year’s top selling individuals were a key
part of the success of the sale.
The year’s top
three selling bulls were auctioned during this annual event. The
second high selling animal of the year and the highest male to sell
was Maackdairy Region-ET. A syndicate of 56 breeders and Semex,
Madison, Wis., purchased the sale topper for $35,075.
"Region" is a son of BW Legion, JPI +217. His dam, Sunset
Canyon Lemvig Ribbon-ET, is ranked fifth in the nation for JPI. She
is appraised Excellent-91% and has produced 28,320 lbs. milk, 1,267
lbs. fat and 1,022 lbs. protein at 3-1 in 305 days. He was consigned
by Maack Dairy, Cloverdale, Ore.
The third high
selling animal of the year and second high selling male of the year
was Molly Brook Jace Freeze-ET. A syndicate of 72 breeders and Alta/Jerseyland
Sires, Watertown, Wis., purchased this one-month-old son of Windy
Willow Montana Jace, JPI +278, for $33,325. He is out of the number
one cow in the country for JPI, Molly Brook Fair Frost, tracing back
to the "Flower" family from consignor, Molly Brook Farms,
West Danville, Vt.
On May 29, the herd
of Sycamore Hill shot to the top of the list of herd dispersals with
the Sycamore Hill Grand Finale. Buyers from across the country came
to Marcellus, N.Y., and watched as history was rewritten. The 126
lots averaged $5,379.17, the highest average for a herd dispersal in
breed history. They also watched SHF Renaissance Frost-ET, sell for
$60,000, becoming the highest Jersey female sold at U.S. public
A total of six
animals from the sale are included in the top 15 high-selling
animals of 2004, three sold for over $30,000 while the remaining
three sold for over $18,000.
The Spring Valley 5th
Edition Sale, with a $4,373.44 average on 80 lots, was the fourth
high-averaging sale. The sale, held on April 24, in Frederick, Md.,
offered buyers a chance to stock up on style, just in time for the
upcoming show season.
The top selling
female of the sale was Jaspar R Evening Moon-ET. Purchased by the
Moonstruck Syndicate, Westminster, Md., for $25,000, "Evening
Moon" was the tenth high selling individual of the year. Also
selling in the sale was the top selling bred heifer of the year,
Hillacres Wish Upon A Star. She sold for $12,600 to Gene and Kathy
Iager, Fulton, Md.
For the first time in
five years, the Top of the World Sale offered a live auction for
buyers to indulge in. Held in conjunction with World Dairy Expo, the
sale sold 24 lots for an average of $4,237.92, the fifth highest of
Catapulting the sale
to this status was the sale topper and fifth high-selling animal of
the year, Elliotts Deluxe Vienna-ET. The daughter of the
high-selling individual in 2003, Huronia Centurion Veronica 20J,
sold for $32,500 to Cyagra Inc., Elizabethtown, Pa.
The top five highest
grossing sales of the year had one theme –volume. These five sales
sold an average of 300 Registered Jerseys™per sale. Together, the
five sales equal 36% of the years total gross sales, or $3,440,775.
The month of April
reached new heights for the cattle marketing arm of the AJCA—JMS.
In four weeks, the company marketed over $2 million, $1 million
coming from a single weekend. The weekend of April 17 to 19 will go
down in history as the first $1 million weekend for the marketing
company. The Cedarcrest III Sale and the Deep South-Southeast Heifer
Growers South Sale sold nearly 500 lots and rank first and fourth
for total gross dollars in a sale.
The Cedarcrest III
Sale, was held on April 19, 2004 at the home of the Rankin Family,
Faunsdale, Ala. The sale offered 241 lots of "Registered
Jerseys of the Finest Kind" and grossed $691,625.
The high selling
individual of the sale ranks among the year’s top 20 selling
individuals. Jaces Jan-ET, a two-month-old heifer calf from the
legendary "Belle" family sold for $15,000 to Charles
Arlen, New Vienna, Iowa.
The Sycamore Hill
Grand Finale, previously mentioned, was the second high-grossing
sale in 2004 with a total value of $677,775.
The next two
high-grossing sales of the past year, gave producers the chance to
take advantage of the milk prices. The Southwest Protein Sale sold
253 cows and 103 bred heifers to buyers in an area where milk is in
high-demand and animals are in short supply. The sale grossed
$606,265 on 363 lots.
The kick-off to the
million-dollar weekend in April was the Deep South-Southeast Heifer
Growers South Sale on April 12. The sale offered buyers the chance
to take advantage of high spring milk prices, presenting them with
172 close-up bred heifers. The sale auctioned a total of 256 lots
and grossed $554,600.
dispersal rounds out the top five high sales for total gross. The
Thomsen Dairy LLC Complete Dispersal attracted buyers looking for
more Jerseys to fill their barns and volumes of milk to fill their
bulk tank. The two-day event, held on March 11-12 in Stanton, Mich.,
sold 517 total lots sold for a total value of $480,960. This
included a group of 360 milking cows that alone grossed $341,575.
Top Selling Females
At $60,000 SHF
Renaissance Frost-ET became the highest selling female at U.S.
public auction. She took this honor from Ron-Net Maple Dorie Dee,
who sold in 1999 for $45,000. "Frost" sold to Ernest W.
Kueffner, Boonsboro, Md., at the Sycamore Hill Grand Finale in May.
The junior-two-year-old was also the high-selling individual overall
on the year.
Two more cows from
the same sale round out the top three selling cows of 2004.
"Frost’s" full sister, SHF Renaissance Faline-ET, sold
for $33,000, the fourth highest price paid for an animal in 2004 and
the second highest price paid for a milking individual. Edgeview
Renassiance Jane 57, sold for a final price of $30,000. This made
her the seventh highest selling animal of the year and the third
high selling cow. Both "Faline" and "Jane" were
purchased by Peter Vail and Ken Beneke, Millerton, N.Y.
National Grand Champions are always in demand. Huronia Centurion
Veronica 20J, the 2004 National Grand Champion was no exception.
Nearly two months before she was granted with the National Grand
Champion title, she was crowned Grand Champion and Reserve Supreme
Champion of World Dairy Expo. Hours after being named Grand Champion
of the Jersey show, her daughter sired by Elliotts Renaissance
Deluxe, JPI –2, sold in the Top of the World Sale. At $32,500,
Elliotts Deluxe Vienna-ET became the fifth highest selling animal of
2004 and the top selling open yearling. As previously mentioned, in
the Top 10 Sale report, her first choice daughter was the highest
selling choice of the year.
Another name that has
become popular in the annual sale summary, is that of the World
Champion for fat production, Golden MBSB of Twin Haven-ET. This
year, her great-granddaughter sired by Windy Willow Montana Jace,
JPI +271, was the highest selling heifer calf at $28,200. MM Jace
Golden Glow-ET sold to William (Jim) H. Jenks, Buhl, Idaho, at the
Pride of the West Sale in July. The March heifer was the eighth
high-selling animal of the year and is out of SHF Paramount Golden
Gal, the high selling female of 2002. David L. Hogan, Tillamook,
Ore., consigned "Glow."
The sales of 2004 not
only broke many records of the breed, but also illustrated the
continuous growth and demand for the long-lived, high-component,
efficient Jersey cow.
Sales included in this summary were
those held in the United States and submitted to the Jersey
Journal prior to January 1, 2005. Only sales reported with
complete catalogs marked with buyers and prices for all animals are
included in the auction sale summary. Sales held in Canada with
consignments from or purchased by United States residents are
reported throughout the year by the Jersey Journal. These
sales are not included in the year-end analysis, however, because of
the monetary exchange rate differential.